Essential terms and definitions for affiliate marketing and payment processing
A person or company that promotes products or services in exchange for a commission on resulting sales or actions.
Application Programming Interface - A set of protocols and tools that allows different software applications to communicate with each other.
The process of identifying which marketing touchpoint or affiliate should receive credit for a conversion.
The percentage of people who click on an affiliate link compared to the total number who view it.
The payment an affiliate receives for generating a sale, lead, or other desired action.
When a visitor completes a desired action, such as making a purchase or signing up for a service.
The percentage of clicks that result in a completed conversion or sale.
The length of time a tracking cookie remains active after a user clicks an affiliate link.
A payment model where affiliates earn a commission when a specific action is completed.
A payment model where affiliates are paid for each click on their affiliate links.
A payment model where affiliates are paid per thousand impressions of an advertisement.
An affiliate link that directs users to a specific page or product, rather than the homepage.
The average amount an affiliate earns each time someone clicks on their affiliate link.
The number of times an affiliate link or advertisement is displayed to users.
The process of connecting different software systems to work together seamlessly.
The web page where visitors arrive after clicking an affiliate link.
A potential customer who has shown interest by providing contact information or taking a specific action.
A business or company that sells products or services through an affiliate program.
A platform that connects affiliates with merchants and manages tracking, reporting, and payments.
Another term for an affiliate or business relationship in an affiliate program.
The minimum amount of commission an affiliate must earn before receiving a payout.
The payment made to affiliates for their earned commissions.
A commission structure where affiliates continue to earn from a customer over time, typically for subscription-based products.
A commission model where affiliates earn a percentage of the revenue generated from their referrals.
A measure of the profitability of an affiliate marketing campaign.
An affiliate recruited by another affiliate, often earning the recruiter a secondary commission.
A unique URL that identifies and tracks traffic and conversions from a specific affiliate.
An affiliate program structure where affiliates earn commissions on their own sales and a percentage of sales from affiliates they refer.
An automated message sent from one application to another when a specific event occurs.